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Serbia: Digital Communication Consultant

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Organization: UN Children's Fund
Country: Serbia
Closing date: 26 Feb 2019

UNICEF in Serbia is seeking a qualified candidate to provide support in the area of digital communication. This is an on-site full-time assignment with the duration from March 2019 to March 2020.

Purpose of the Assignment:

Digital engagement plays an important role in UNICEF's response to global and national shifts in the fields of communication, fundraising, advocacy and development. Use of digital media platforms helps position UNICEF in Serbia as a knowledge leader, expands outreach and broadens engagement around children's rights.

Under the guidance and supervision of the Communication Officer, the Digital Communication Consultant is responsible for coordinating UNICEF in Serbia’s presence on digital platforms (websites, Facebook, Twitter, Instagram, LinkedIn, YouTube). The consultant should design, manage, maintain, implement and continuously improve UNICEF’s digital plan and digital media communication in order to maximize its online presence, and engage followers in a dynamic, interactive and meaningful way.

Work Assignment Overview

The work will be delivered in accordance with the yearly and subsequent monthly work plans agreed between the Individual Contractor and the Supervisor. The first monthly plan will be established 5 days upon the beginning of the assignment. The consequent monthly reports and monthly outline plans for to following month, defined at the end of each month, will be submitted between the 25th and 30th day every month.

Task 1: Implement UNICEF in Serbia’s Digital Strategy, to gather supporters and stimulate engagement with issues affecting children and women in Serbia. Deliverables: Fun base growth by 10%Timeframe: By end of the assignment

Task 2: Proactively create editorial content (stories, photos, digital campaigns, video, infographics, etc.) in cooperation with Communication, PFP and programme officers and adapt for web and social media. Adapt multimedia assets from DOC for local audiences. Maintain a web and social media calendar of content themes and all upcoming coverage schedules according to the calendar.Deliverables: Monthly web and social media plans; stories, videos, images, infographics, photos posted on digital channelsTimeframe: Weekly and monthly

Task 3: Prepare social media packs for flagship events, initiatives, campaignsDeliverables: Social media packs Timeframe: As per the Office Calendar of Events

Task 4: Prepare and published content to website, and to social media accounts (publishing on Facebook, YouTube, Instagram, Twitter, LinkedIn, etc. through Hootsuite.) on a daily basis.Deliverables: Daily web and social media contentTimeframe: Daily

Task 5: Actively engage with online audiences through social media channels.Deliverable: Monthly reportsTimeframe: Daily/monthly

Task 6: Manage Country Office websites on a daily basis and works to continuously improve the design of the websites; ensures key deadlines are met for the dissemination of time-sensitive content.Deliverable: Monthly reportsTimeframe: Daily

Task 7: Generate and analyse reports on web traffic and KPIs using Google Analytics, Hootsuite, and other social media focused analytics channels. Deliverable: Monthly, quarterly, and yearly reportsTimeframe: Throughout the assignment

Task 8: Brief new staff/consultants on how digital and social media play a role in the context of the office, security and ethical aspects of the use of social media. Deliverable: Briefings to newTimeframe: By end of the assignment

Knowledge/Expertise/Skills required:

  • Bachelor degree in social science, marketing, journalism, international affairs or communication, masters is highly preferred
  • Two-year work experience in website design, social media and/or social media management.
  • At least 2 years of experience as a web content manager, digital manager, or social media manager, preferably with a development organisation.
  • Expertise in graphic design for digital media purposes (Photoshop)
  • Experience in developing compelling content to generate response from online audiences.
  • Ability to integrate PR/communication initiatives with social media marketing
  • Experience in reporting on qualitative and quantitative analytics
  • 2 years journalism experience, and of writing features for the web will be considered an asset.
  • Demonstrated experience in maintaining social media accounts (as user, manager and/or contributor), as well as experience with new media executions; knowledge and understanding of local and global digital landscape and trends.
  • Knowledge of Drupal, WordPress, RedDot is an asset
  • Previous UNICEF or UN experience in a similar role is highly desirable.
  • Fluency in both written and spoken Serbian and English is essential.
  • How to apply:

    Your application must include your financial proposal(as a separate document) with the following information:

  • Daily rate in RSD (all costs to be included e.g. health insurance, pension, usage of mobile phone),
  • Daily allowance cost for travel within Serbia in RSD (for overnight).
  • Closing date for applications:26 Feb2019.

    Important note: Incomplete applications will not be taken into consideration.

    Only short-listed candidates will be contacted.

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities to apply.


    How to apply:

    UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. To apply, click on the following link http://www.unicef.org/about/employ/?job=520024


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